Monday, December 1, 2008

Product Placement Chaos

Since this blog is entitled ProductPropagnada which plays off Product Placement and Propaganda and how Marketing and Advertising can be a propaganda technique let’s have some fun. I have already provided a little propaganda-WWII humor so now lets make fun of product placement with the help of Wayne’s World; Thank you YouTube. I know this is an example of blatant product placement within a program but is it really that far fetched? I mean think about it the more people indulge themselves in on-demand viewing via a DVR device the less effective the 30-second commercial spot is. If one of the alternatives to the traditional and old marketing is product placement could it end up like what Wayne’s World satirizes? Let us hope not! This obsessive product placement can only get worse with the concept of virtual placement. This needs to be regulated and thoughtful placed in programming or all hell will break loose. Can you just imagine this over use and misuse of product placement? It would defeat the purpose of DVRs and bring back interruption marketing full force. CLICK ON THE PICTURE TO VIEW VIDEO. If the link doesn't work go to Youtube.com and search for Wayne's World Product Placement.

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