Comedian Steven Wright said “Hard work pays off in the future and laziness pays off now.” This is quite intriguing. With the increasing transparency of persuaders comes the increased demand and necessity for innovation and change the traditional advertising is considered “old marketing” (Jaffe 29). I wonder, just how does Wight’s comment target advertising, marketing, and the rest of the persuasion industry today? My curiosities lead me to Google (how original) which led me to a blog authored by Brian Clark, the editor of Copyblogger and co-founder of DIY Themes and Lateral Action.
Wright’s wise cracks provide wisdom for content marketers. These ‘wise’ comments actually emit the ideas that have surfaced for the new age of marketing and persuasion. If you want to read more for yourself visit www.copyblogger.com/steven-wright/.
I am a quote person so when I see a quote that I like I write it down on the nearest ‘writing’ surface. The following quotes are from Steven Wright, I want to know what you think each one has to so with Modern Marketing:
"To steal ideas form one person is plagiarism; to steal from many is research.”
“Everyone has a photographic memory. Some just don’t have film.”
“Experience is something you don’t get until just after you need it.” (Okay, those of us who are students can relate to this quite specifically as well as those of you who remember just how you got your “start”)
“Ambition is a poor excuse for not having enough sense to be lazy.”
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