Pop-Ups, now that's a blast from the past! How long has it been sense you have really and truly been bombarded by pop-ups? This so called marketing is one of the worst forms of "interruption marketing". Why does marketing and advertising always have to be an "interruption"? Why can't it catch our attention in a way that doesn't tend to be so intrusive? I am not talking about simple creativity and innovation. I am talking about revolution, a "communication revolution".
Not only do we use technological filters we somehow set up biological spam blockers in our brains and become completely immune to persuasion. Oh, and need I mention the lovely DVR so cleverly well known as TiVO? Isn't this the most wondrous innovation in modern TV viewing? Where our programs used to be an appointment squeezed, yet ingrained into our already intensely busy lives, now we have control. Appointment programming has miraculously transformed into the luxurious sanction of On-Demand Viewing!
Only if On-Demand was the way it was...! Maybe if marketers and advertisers actually cared that consumers DON'T CARE then consumer just might start caring. Marketers need to rid themselves of the dirt old notion that they need to reach the imaginary "mass audience" NEWS FLASH: Mass anything does not exist anymore in the communications world, unless we are talking about mass chaos.
Thank you technology, (TiVo especially) for giving us the opportunity to tune out those annoying persuasion tactics. I, for one, record all my shows and watch them later making sure not one annoying prehistoric, zombie like persuasion technique gets through (FYI: I am referring to that thing we call the 30 second commercial spot). I am thankful for pop-up and spam blockers. My advice to you is just because you want to run an experiment to attempt to supplement a paper topic, do not turn off your pop-up block and then go surfing.
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2 comments:
Iam still in the dark ages because I do not have Tivo or any other such device. But I love the concept. And I despise pop ups.
Is there a reason that you have not gotten a DVR/TiVo? You're not technically still in the dark ages. You're still stuck in the age where annoying and intrusive 30-second commericials continue to uproot you from your comfortable couch during a program so you can get ice cream just avoid the commericals that have no relveancy or effect on your life.
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