Product Placement v. Propaganda

Product placement (otherwise known as embedded marketing) is a type of advertising of promotions value placed or injected by the persuaders of society (the advertisers, marketers, propagandist, etc.) using real commercial products and services in media. This media can consist of: television programming, movies and films, cell phones, Internet, novels and books as well as other print media, campaigns, sporting events, gaming, etc. The possibilities are essentially endless as long as new media is formed or current media is continuously updated. The presence of a particular brand is integrated straight into the plot line and/or script of the production or programming. Some say the future of advertising lies in the constructs of innovation, product placement, and the rebuilding of client-consumer relationships.
Propaganda is a specific class of communication that attempts to achieve a response that furthers the desired intent of the propagandist. By studying propaganda and a communication approach it enables up to isolate is communicative variable, to determine the relationship of message to context, to examine intentionality, to examine the responses and responsibilities of the audience, and to trace the development of the propagandistic communication as a process. Propaganda is commonly referred to as “organized persuasion”. Sproule refers to propaganda as an “organized mass persuasion with covert intent. Propaganda represents the work of large organizations or groups to win over the public for special interests through a massive orchestration of attractive conclusions packaged to conceal their persuasive purpose”.

What other forms of media embrace product placement or have or will have the functionality of product placement.

Where do you see advertising in the future?

How does product placement identify itself as a propaganda technique?